go with your gut (or, the fizzy, fermented world of kombucha)

trying to explain kombucha to unfamiliar friends is a daunting task. i work in public relations and even i haven't been able to satisfyingly sell them on the flavor alone - something about "yeasty," "fermented" and "bacteria-laden" (the good kind!!) tea just doesn't seem to do it. breaking out your huge glass jar of tea with a big floating scoby on top didn't help my case either. however, what does work - and what initially sold me on kombucha - is leading with the massive purported health benefits of kombucha. 

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